First 100 Days: Entering a New Market Without Moving the Entire Team

ADG's First 100 Days gives you a senior-led commercial presence in a new market, without relocating your team, so you can test real demand, win first customers and hand over a working plan.

Every company that enters a new market faces the same question. How do we start well?

The usual path is slow and expensive. Send a team abroad, set up an office, hire locally and wait. Or sign with a distributor and hope they care about your brand as much as you do. Either way, the first year is often spent learning things that someone on the ground already knew: who the real buyers are, how decisions get made, which relationships matter, and how your offer needs to change to fit.

Meanwhile, headquarters waits for results, and patience runs out.

We built First 100 Days for this moment.

A presence on the ground, without the weight

First 100 Days helps you establish your commercial presence in a new market without relocating your own team. We bring market knowledge, networks and hands-on work. You get someone on the ground who is already moving, while your own people stay focused on the business at home.

It is part of Leadership on Demand, so a senior leader sits at the centre of it: someone who decides, opens doors and answers for progress. It suits international companies entering a new country, and just as well companies launching a new product in a market they already know.

What happens in the first 100 days

We start by helping you see the market as it really is, not as it looks from outside. Who your customers are, where to focus first, and what the competition looks like on the ground.

Then we adapt your offer. The same product often needs a different message, a different approach and sometimes a different price logic in a new market. We shape a local value proposition and a commercial plan your team can run.

Next comes the part most companies underestimate: people. We represent you locally, build relationships with the right stakeholders, and support the first sales conversations. We also set up the basics of commercial operations and a simple way to track what is working.

Finally, we prepare the handover. By the end of the 100 days, your own team, or a permanent local hire, knows the market, has the tools and has a clear roadmap for the next stage.

A company-to-company relationship

You do not need to employ anyone in the new market to get started. Your company works with ADG, and ADG is accountable for delivery. There is no local hiring, no visa process and no long-term commitment before you know the market. One agreement sets out the scope, the results you expect and how we review progress.

Why it works

You save time, because you do not need to learn the market from zero. You protect your budget, because you commit to a clear 100 days, not a full local operation. You reduce risk, because you test the market with real customers before making bigger decisions. And you keep what you learn: the knowledge, the contacts and the plan stay with your company.

Where it fits

First 100 Days is the second step of ADG Growth. First, Architect tests your route to market and checks that your company is ready. Then Deliver, through First 100 Days, puts the plan into action. Govern follows, with the leadership to keep growth on track.

If you are thinking about a new market, we would like to hear your plan. Book a 30-minute conversation or visit adggrowth.net.